Beyond bogus pet food trends
Over the past century, dozens, even hundreds of pet food marketing trends have come and gone.
At the core and foundation of nearly every one of these trends is profit motive, not science- or logic-based pet health and nutrition.
The proof is in modern pet health outcomes. Here we are well into the 21st century, over 100 years into the pet food industry, and pets are fundamentally unhealthy.
According to PetObesityPrevention.org, a startling 52.7% of U.S. dogs, and 57.9% of U.S. cats are overweight or obese. As in humans, this sets the stage for virtually every chronic degenerative disease.
Diabetes is on the rise as well. "Since 2011, diabetes diagnoses in pets have increased by 32 percent in canines and 16 percent in felines and just like humans, cats can be diagnosed with type 2 diabetes." (Source.)
One in four dogs will develop some form of cancer in their lifetime.
At the core and foundation of nearly every one of these trends is profit motive, not science- or logic-based pet health and nutrition.
The proof is in modern pet health outcomes. Here we are well into the 21st century, over 100 years into the pet food industry, and pets are fundamentally unhealthy.
According to PetObesityPrevention.org, a startling 52.7% of U.S. dogs, and 57.9% of U.S. cats are overweight or obese. As in humans, this sets the stage for virtually every chronic degenerative disease.
Diabetes is on the rise as well. "Since 2011, diabetes diagnoses in pets have increased by 32 percent in canines and 16 percent in felines and just like humans, cats can be diagnosed with type 2 diabetes." (Source.)
One in four dogs will develop some form of cancer in their lifetime.
Allow these statistics to sink in... And consider that these stats coincide with the rise, and explosive YOY growth of purportedly "premium" pet foods.
The negative health outcomes sure run contrary to the mass scale messaging and imagery of the pet food industry, don't they?
Modern pet foods are represented as higher quality than ever, containing human grade ingredients, hearkening back to nature, carnivorous in character, etc. and yet the pet population is afflicted with health conditions and disease that are bellwethers for improper nutrition.
If you want to engender health for your pet you must turn the page on all of the bogus pet food trends. They exist to create profit, and convince you to pay more for what are fundamentally subpar pet foods, not create health for your pet.
Be very wary of pet food catchphrases and marketing trends, any concepts that are represented as singular solutions to pet health.
These are simplistic concepts designed to evoke a positive psychological response from you, the purchaser. They have nothing to do with your pet's health and nutrition. To become empowered, and to find out how you can rationally determine the health destiny of your pet, see 1 Food + You.
The negative health outcomes sure run contrary to the mass scale messaging and imagery of the pet food industry, don't they?
Modern pet foods are represented as higher quality than ever, containing human grade ingredients, hearkening back to nature, carnivorous in character, etc. and yet the pet population is afflicted with health conditions and disease that are bellwethers for improper nutrition.
If you want to engender health for your pet you must turn the page on all of the bogus pet food trends. They exist to create profit, and convince you to pay more for what are fundamentally subpar pet foods, not create health for your pet.
Be very wary of pet food catchphrases and marketing trends, any concepts that are represented as singular solutions to pet health.
These are simplistic concepts designed to evoke a positive psychological response from you, the purchaser. They have nothing to do with your pet's health and nutrition. To become empowered, and to find out how you can rationally determine the health destiny of your pet, see 1 Food + You.